The artistic direction project for Domaine Dupasquier & Fils seeks to create a harmonious balance between modernity and tradition, while preserving the historical visual identity associated with Burgundy wines. This delicate approach reflects the essence of the estate, where ancestral know-how meets the evolving expectations of contemporary wine lovers.

Highlighting the appellation is a central aspect of this project. By emphasizing the geographical origin, the design not only reinforces the wine’s quality and authenticity but also pays tribute to the rich heritage of Burgundy’s vineyards. This focus on provenance underscores the exceptional character of the Domaine Dupasquier & Fils wines, ensuring that the terroir is front and center in the visual narrative.

A clear hierarchy of information is key to the design strategy, enabling a seamless reading experience for consumers. The label carefully prioritizes essential details such as the appellation, vintage, and grape variety, creating an intuitive structure that enhances clarity. By distinguishing between core information and complementary elements, the layout invites engagement while maintaining sophistication. To further explore the intricacies of wine label creation, don’t miss our article “The Wine Label.”

Colors and finishes have been meticulously chosen to differentiate the estate’s various ranges while exuding refinement and elegance. These elements—alongside the capsules—serve as visual markers, making it easy for consumers to identify the Domaine’s offerings at a glance. Soft yet rich tones, combined with modern touches like embossing or gold foil, enhance the premium feel of the bottles.

The bottle design embraces a modern yet sober aesthetic, maintaining a timeless elegance. Simplified visual elements draw attention to fine details, such as the addition of a carefully crafted finish that highlights the Dupasquier family signature. This personal touch not only reinforces the authenticity of the product but also tells a story—one of dedication, expertise, and passion passed down through generations.

By marrying traditional values with contemporary design, the Domaine Dupasquier & Fils labels represent much more than a visual identity; they encapsulate the spirit of Burgundy’s viticulture and the unwavering commitment to excellence that defines the family’s legacy.