• Project

  • Region

  • Industry

Hex & Barrel Limited Edition Whisky by Andrea Curto

Hex & Barrel Limited Edition Whisky by Andrea Curto

The “Hex & Barrel” label design combines elegance and tradition, reflecting the high quality of the whiskey and its rich history. Every element of the design is carefully chosen to create a sense of luxury, authenticity, and connection to the past.

The central feature of the label is an illustration of the sun and moon, which symbolizes balance and duality. This design is inspired by symbols found in old tarot cards and ancient books. The sun and moon represent the aging process of the whiskey, which has been carefully aged for 15 years. Just as the sun and moon balance day and night, the aging process of the whiskey balances nature and time, creating a refined and timeless product.

The deep black background of the label is a key design choice. Black suggests luxury, and when paired with gold detailing, it creates a striking contrast that makes the label feel even more elegant. The metallic gold elements are not just decorative; they are used to highlight certain areas, creating a flow that guides the viewer’s eye across the label. The gold frame around the sun and moon illustration adds balance and importance to this central feature.

Typography plays a major role in the design. The font ZT Neue Ralewe has classic, elegant strokes that give the label a traditional feel, fitting for a product with such craftsmanship. The Playfair Display font brings a modern touch, providing a nice balance between history and contemporary style. Together, these fonts help create a sense of luxury and timelessness, perfectly matching the whiskey’s high quality.

Embossing and gold accents give the label a tactile dimension, enhancing the overall luxury feel. The raised parts of the label add texture, making it not only visually attractive but also pleasant to touch. This added texture creates a premium experience for the customer, making the label as special to hold as it is to look at.

The box for “Hex & Barrel” is designed to complement the label’s themes. The exterior is deep black, with ornate gold decorations and the sun and moon emblem, connecting the packaging to the label. This creates a consistent and refined look that tells a story of craftsmanship and elegance from the outside to the inside of the product.

Inside the box, the Certificate of Authenticity further emphasizes the exclusivity of the product. The certificate includes floral patterns and a gold emblem, giving it a refined and valuable look. The wax seal adds a traditional touch, reminding customers of the care and attention to detail that has gone into the creation of this limited edition whiskey. The Batch and Bottle numbers ensure that each bottle is unique, adding to its authenticity and value.

Overall, the “Hex & Barrel” design combines symbolism, craftsmanship, and luxury in a way that highlights the whiskey’s high quality. Every detail, from the gold accents to the carefully selected fonts and the tactile experience of the packaging, helps create a premium product that is not only a fine whiskey but a work of art. The design reflects the craftsmanship and timeless nature of the product, making it a truly special item.

CREDIT

  • Agency/Creative: Andrea Curto
  • Article Title: Hex & Barrel Limited Edition Whisky by Andrea Curto
  • Organisation/Entity: Freelance
  • Project Type: Graphic
  • Project Status: Published
  • Agency/Creative Country: Italy
  • Agency/Creative City: Catania
  • Market Region: Europe
  • Project Deliverables: Label Design
  • Industry: Food/Beverage
  • Keywords: Whisky, Alcohol, Beverage, Label Design, Limited Edition

  • Credits:
    Graphic Designer: Andrea Curto

FEEDBACK

Relevance: Solution/idea in relation to brand, product or service
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Implementation: Attention, detailing and finishing of final solution
Excellent
Vote
3
Good
Vote
2
Bad
Vote
0
Presentation: Text, visualisation and quality of the presentation
Excellent
Vote
3
Good
Vote
1
Bad
Vote
0