Esker Spirits, nestled in the heart of Aberdeenshire, is celebrated as a pioneering distillery founded by husband-and-wife team Steven and Lynne Duthie. Known for their adventurous approach to distilling, the brand has gained a reputation for crafting exceptional spirits with bold, innovative flavour combinations. Each bottle is deeply rooted in a sense of place, drawing inspiration from Scotland’s rugged landscapes and rich natural heritage. Esker Spirits reflects the Duthies’ passion for creativity and quality, offering their region a unique taste in every sip.
When the time came to reimagine its brand identity, Faith Studio was entrusted with the task of capturing Esker Spirits’ essence while positioning it for future growth. The studio created a cohesive and elevated brand identity, pairing a striking new logo with thoughtfully crafted vodka packaging. Central to the design was the concept of an “esker”—a natural ridge formed by subglacial tunnels—a nod to the brand’s name and heritage. This idea is subtly embedded in the packaging through a semi-circular notch at the base of the label, connecting the product to its origins.
The new packaging makes a bold statement with vibrant colours that command attention on shelves. Abstract ice textures add a tactile and visual element, evoking the vodka’s key flavour profiles and its crisp, best-served-ice-cold character. These design elements create a sophisticated and evocative aesthetic, balancing modernity with timeless appeal.
This revitalised identity is more than a visual update; it’s a celebration of Esker Spirits’ provenance, craftsmanship, and ambitious vision for the future. By seamlessly blending these elements with contemporary design, Faith Studio has positioned Esker Spirits for its next chapter of success, ensuring it stands out in a competitive market while staying true to its roots.
CREDIT
- Agency/Creative: Faith Studio
- Article Title: Esker Spirits’ Bold Rebrand by Faith Studio Honors Scotland’s Natural Heritage
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Glasgow
- Market Region: Europe
- Project Deliverables: 3D Design, 3D Modelling, Brand Design, Brand Guidelines, Brand Identity, Brand Mark, Brand Redesign, Brand Refinement, Brand Rejuvenation, Branding, CGI, Creative Direction, Design, Graphic Design, Identity System, Label Design, Logo Design, Packaging Design, Packaging Guidelines, Product Photography, Rebranding, Type Design, Typography
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: Vodka, Spirits, Scotland
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Credits:
Virtual Photography: Scott Russell