For Ludic, a lifestyle brand centered on footwear and based in Ahmedabad, India, we undertook a complete rebranding initiative designed to elevate and unify its identity across all platforms. Ludic needed a cohesive visual language that would enrich both its physical and digital presence, ensuring that every brand touchpoint would convey the same core values and aesthetic appeal.

Our team crafted a comprehensive brand system that establishes clear and consistent guidelines for typography, color palette, and logo usage. These guidelines bring a sophisticated yet accessible look to the brand, aligning with Ludic’s identity as a modern lifestyle brand. The typography we selected is clean and versatile, reflecting both style and readability, while the color palette integrates neutral tones with subtle, vibrant accents that convey both elegance and approachability.

In addition to the foundational elements, we developed a distinct photographic direction tailored to Ludic’s visual narrative. This photography style focuses on urban settings and real-life moments, connecting the brand with its audience through relatable, lifestyle-focused visuals. Each image reinforces Ludic’s identity, ensuring that the brand’s aesthetic is consistently recognizable across both print and digital spaces.

This reimagined identity provides Ludic with a cohesive and polished presence that resonates with its audience and reflects the brand’s commitment to style, quality, and everyday functionality. By harmonizing each interaction, we’ve created a unified experience that reinforces Ludic’s values and positions it for long-term success in the lifestyle market.