Oaty is a natural oatmeal with a different flavor that helps you enjoy your meals more pleasantly and calmly, with a design that uses pastel colors and illustrations of different people making the expression of tasting something delicious because with oaty “You’ll savor it with your eyes closed”.
The design is simple and forceful and wants to invite everyone to the community that is growing around the consumption of oatmeal and good eating habits, encourages you to live a life where you enjoy the little moments including being able to be in front of the plate of your favorite oatmeal Oaty.
The illustration process was done taking into account variations in gender, style and race, allowing the focus of the brand to be inclusive and leaving above all that anyone can enjoy their product, using a transparent push packaging with a label in the middle that differs from the traditional packaging of oatmeal leaving ample view of the product that the consumer will buy in the gondola.
The color palette includes pastel shades and soft color combinations that speak to the flavor of the oatmeal ready to combine with your favorite recipe.
Oaty is a new product from an independent brand that wants to enter the market with a fresh and trendy proposal where the packaging influences the purchasing process.
Oaty plan to create a large community in tik tok – instagram and include many influencer in his communications to create a strong community with their products
Oaty “you’ll savor it with your eyes closed”