From the Jungle, to the World

We’ve had the pleasure of collaborating with La Isla, a renowned specialty coffee farm in Costa Rica, supporting their growth as they developed the Baby Sloth Specialty Coffee brand. Recently, they expanded into cacao with their new venture, Baby Sloth Costa Rican Fine Cacao, diversifying their product line while preserving the quality and values that have made their coffee brand a success.

Our goal for this project was to create a brand identity that seamlessly connects with the established Baby Sloth coffee brand while distinctly capturing the essence of Costa Rican cacao. To achieve this, we adapted the original Baby Sloth logo, refining its illustration and elements to represent both coffee and cacao divisions in a cohesive way. The sloth, a beloved national symbol of Costa Rica, remains central to the brand, embodying the unique charm of the country and giving consumers a warm connection to the source of these products.

We developed a new color palette inspired by Costa Rica’s rainforests and the rich hues of cacao trees, adding deep, earthy tones that evoke the natural environment where these high-quality ingredients flourish. This new palette became the foundation for the packaging design of the chocolate bars, which features vibrant patterns that reflect the spirit of Costa Rica. Each bar highlights the unique regions where its cacao variety is grown, giving customers a sense of place and authenticity.

To support the product launch, we also designed a dedicated landing page for Baby Sloth Costa Rican Fine Cacao, creating a digital experience that tells the story behind the product and connects visitors to the origins of the brand.