The origins of El Gran Legado de Vida project stemmed from the necessity to update and refresh the reputation of a well-known tequila brand, all while preserving its strong history and top-notch standards. Life tequila has an exceptional flavor because it is made from 100% Tequilana Weber blue agave cooked in masonry ovens. The company was praised for its dedication to excellence and skill, and it aimed to update its image to show its growth while staying true to its core.

The primary objective was to modernize the appearance of El Gran Legado bottle while still maintaining its traditional identity. This new design aimed to convey the high quality of the tequila and its traditional production method, all while appealing to a contemporary and selective crowd. A remedy was needed that would not only improve the appearance of the bottle but also distinguish it in a crowded high-end alcohol market.

The focus of the strategy was to modernize and bring elegance to the bottle design while maintaining aspects that pay tribute to the brand’s tradition and past. Our inspiration was taken from the extensive history of El Gran Legado, blending in hints of its traditional manufacturing techniques while embracing a sleek and refined look that appeals to modern customers.

Process of design:

We started by conducting extensive research on the origins and manufacturing procedures of El Gran Legado, along with studying the high-end tequila market.

The focus of the design idea was on the contrast between tradition and modernity. Our goal was to design a visually impressive bottle by incorporating top-notch materials and cutting-edge design methods. We included specific features that remind people of the past of tequila, like emboss in the bottle with an agave .

The new bottle has a modern design that is sleek, with stylish lines and a comfortable shape. The high-quality glass used is clear and heavy, accentuating the purity and superiority of the contents.

The packaging was redesigned to match the bottle, incorporating sustainable materials and high-end finishes that showcase El Gran Legado’s premium reputation.

The new El Gran Legado bottle has been positively received by consumers and industry experts alike. The updated stylish and elegant appearance has boosted brand recognition in the market, appealing to a wider and younger customer base while still keeping loyal traditional customers engaged. The redesign successfully conveyed the quality and artistry of the tequila, distinguishing itself in a crowded and competitive market.

El Gran Legado has established itself as a top tequila brand that balances tradition and modernity, attracting and keeping the most selective consumers.