Summary
Still’d Film Lab is set to stand out and away from the unhealthy community film photography has formed in Australia and across the world. Their aim is to present film as an affordable profession/hobby once again. They set out to create a supportive and inclusive environment for people of any age and background to make them feel welcomed into this community. At Still’d, things are done differently. There is no overpricing on products or services and no one will be portraying film as this expensive and inaccessible task it has become.Whether you are shooting professionally or as a hobby to treasure your sweetest memories, Still’d staff will provide their support with a smile. However, that’s not all they do…
Through the years of shooting film myself, I have worked with many labs who try to be more active by running photowalks or their own products, etc. Yet there aren’t many that have stuck with it and continued doing so. Still’d will run photowalks often, have galleries and zines promoting small and upcoming artists, run their own film and have vending machines across major train stations all to create a healthier and inclusive culture.
I have managed to create a range of designs for this brand including, Identity & Guidelines, Print, Digital media, Ads, Merch, Packaging and Spacial design. I believe a progressive brand like Still’d is very much needed in this overwhelming culture around film photography. Having presented this to my class, we agreed that it would have been quite nice if the brand actually existed.

Visual toolkit
I decided to create a logo system that allows me to utilise my brand across all sort of applications. A simple bolt/flash as the logomark paired with a unique font and vibrant secondary colours. These attributes worked hand in hand to showcase the brand as a very inclusive, friendly and accessible entity. The language of the brand is clear, profound and also inclusive. Using taglines such as “Let there be grain.” and “The grain distillery.” achieved a sense of profound yet supportive language used by the brand.

Customer Journey
To gain exposure, I designed a variety of ads in both horizontal and vertical formats to be used across billboards and stations.
After getting the customer aware of our existence, they might trust us for the first time whether its using our developing services or buying products from our vending machine. To make the brand active and inclusive, the variety of events we run will bring in old and new customers, helping us grow and gain more exposure. Our eDMs and merchandise will be used to have our proud customers advertise our brand further. Nothing is more effective than word of mouth so we aim to leave the best impression on every customer and watch our culture grow every day.