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Zhmak Brand Identity Concept by Student Svetlana Povaliaeva

Zhmak Brand Identity Concept by Student Svetlana Povaliaeva

Zhmak is a brand of healthy snacks hailing from the pristine landscapes of Karelia, a region renowned for its ecological purity and natural beauty. Our product line features a delightful assortment of dried berries that not only provide a rich source of vitamins and nutrients but also encapsulate the authentic taste of northern nature. Each bite of Zhmak’s snacks transports you to the lush forests and serene lakes of Karelia, where the air is fresh and the environment is untouched by pollution.

The inspiration behind Zhmak’s unique approach to snack-making is deeply rooted in the traditional harvesting methods that have been practiced in Karelia for centuries. Our berries are meticulously handpicked at the peak of ripeness, ensuring that only the finest fruits make it into our products. Following this, they are laid out on cloths in a seemingly chaotic manner, allowing them to dry naturally in the open air. This method not only preserves the berries’ vibrant colors and flavors but also enhances their nutritional value, making them a wholesome choice for health-conscious consumers.

This concept of chaotic arrangement serves as a powerful metaphor for the essence of Zhmak. Just as the berries are spread out in an organic way, our snacks embody a burst of energy and inspiration that resonates with those seeking a quick yet nourishing treat. The vibrant colors and varied textures of our dried berries create a visual feast, inviting you to indulge your senses while enjoying a healthy snack.

At Zhmak, we believe that snacking should be both enjoyable and beneficial for your well-being. Our dried berries are perfect for on-the-go lifestyles, providing a convenient source of energy that can be enjoyed anytime, anywhere. Whether you’re hiking through the wilderness, powering through a busy workday, or simply relaxing at home, Zhmak snacks offer a delicious way to connect with nature and nourish your body.

CREDIT

  • Agency/Creative: Svetlana Povaliaeva
  • Article Title: Zhmak Brand Identity Concept by Student Svetlana Povaliaeva
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Identity, Identity System
  • Industry: Food/Beverage
  • Keywords: Berries, food, nature

  • Credits:
    Designer: Svetlana Povaliaeva
    Tutor: Burdenkova Natalia

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