Description
Mood Craft Brewery is a brewery that creates beer for different moods.
The label design combines three emotions at once: fatigue, sadness and love. The design of the can illustrates the idea that this beer can be drunk in different moods and situations: after hard working days or on a romantic date.

The purpose of the project
Create a versatile and emotionally attractive design that emphasizes the philosophy of the Mood Craft Brewery brand — beer for any occasion, complementing the mood and evoking empathy from the buyer. This versatile Lager will be an excellent companion for moments of relaxation, as well as for romantic or sad evenings.

General style
The label is made in a modern minimalist style. The package shows three stylized faces. Each image has distinctive graphic elements that help to express the appropriate emotion: love – blush in the form of a heart, fatigue – closed eyes and a bag under the eyes, sadness – a tear. The faces contrast with each other and the background.
Font
The label design uses an accidental geometric font. All letters are different and have their own mood. The rest of the text is printed in a minimalistic sans-serif font – Muli.
The design of the beer looks stylish and modern, the label design emphasizes the uniqueness of the brand and its ability to adapt to any mood. Due to the fact that the cans can be rotated randomly, they look advantageous on the shelf next to each other. The Wood Craft Brewery label creates a complete image of the product that is easily perceived and makes the beer selection intuitive and understandable. The mood can easily change, and beer from Wood Craft Brewery is suitable for any of them.