In today’s fast-paced world, finding balance is essential: that’s the heart of our project. Pulsion is more than a performance product; it’s a supportive concept designed to align with the multifaceted lives people lead. Our goal was to create a tool that aids personal, professional, and physical goals without pressuring users to push harder. Pulsion enables smoother living, empowering people to perform at their best naturally and without stress.
A key part of our project was crafting the naming itself: Pulsion. The name captures the energy of impulse and resilience, resonating with those seeking empowerment. We wanted it to represent a quiet, sustaining force that aligns with your natural rhythm, gently pushing you forward.
The design of Pulsion is all about understated impact.
We opted for a minimalistic design, highlighting functionality and quiet strength. Pulsion seamlessly integrates into daily routines, complementing rather than competing with various lifestyle aspects. Our project values balanced effort, with Pulsion adapting easily to daily demands through intuitive features, helping users pursue goals without added complexity. Ultimately, Pulsion is more than a product, it’s a lifestyle companion. It supports you in career, wellness, or fitness goals, evolving with you to foster empowerment and balance. It’s designed not to push you harder, but to make you feel good while achieving your goals. After all, the credit is all yours. We just want to help you get there and reach your best.
Pulsion. Reach your best.
CREDIT
- Agency/Creative: Blank Design Studio
- Article Title: Minimalistic Packaging Design for Pulsion by Blank Design Studio
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Porto Alegre
- Market Region: South America
- Project Deliverables: 3D Design, Brand Design, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Logo Design, Packaging Design
- Format: Jar, Pot
- Industry: Energy
- Keywords: health; wellness; supplement; branding; performance; graphic design; naming; brand identity; logo design
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Credits:
Creative director: Erik Marchetti
Strategy: Nicole Viana
Design team: Lua Borges
Design team: Eduardo Dorfman
Case development and motion: Pedro Munhoz
Copywriter: Leonardo Bandeira
3D: Vanessa Gomes de Almeida
