Cobel Group is the largest pharmaceutical group in Iran, encompassing several subsidiary companies. Its mission is to pave the way for the development of health in three dimensions: mental, physical, and social. Our team was entrusted with the project to design the logo, visual identity, and provide brand consultancy. Based on the initial brief and the brand’s mission and values, we found the best approach was to showcase a fractal structure, which resonates with the theme of health.

The design and execution of this project took approximately 18 months, and it was officially unveiled in September 2023.

Cobel Group is composed of several subsidiary companies, including Abidi( a pharmaceutical manufacturer), Cobel Darou (a pharmaceutical importer and developer) and Adorateb (a pharmaceutical distributor), along with many other companies. All these companies share common values: Patient First, Integrity, Innovation, and Excellence. They operate together as part of the pharmaceutical supply chain. As a branding agency, when facing the challenge of Cobel Group®’s branding, we used the fractal concept as the main idea. This approach reflects how the brand’s values and organizational strategy flow through both the group as a whole and its sub-brands as integral parts of the organization. From the brand’s perspective on health, the absence of any one dimension of health is equivalent to the absence of health itself.

The visual identity of Cobel Group has been designed and executed dynamically, tailored to the communication needs of the group. This approach allows the brand owner to present the brand across different dimensions and express various concepts within the brand framework. In this project, every part of the visual identity was developed to function independently while also being part of a cohesive visual system, all working together to effectively reflect the concept of a fractal.