” BuzzStopper is an insect-repellent that radiates joy and positivity, appealing to the youthful and energetic crowd. The brand’s crayon-treated identity suggests its fun and industrious nature. Taking an irreverent approach, two mascots are conceived for BuzzStopper’s packaging: baby Rhinee and its parent Rhinon.Reputable for its tough skin, the rhinoceros mascot illustrations communicate the brand’s effectiveness against mosquito and insect bites, appearing on each of its small and large bottles. Visually arresting hues of red and orange attract consumers’ attention, essentially anchoring itself as a product suitable for both children and adults.”
CREDIT
- Article Title: Jay Liu – BuzzStopper
- Project Type: Packaging
- Format: Bottle, Box, Tube
- Substrate: Plastic, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
