Aalto is a unique bath cosmetics brand created in Belomorsk, a town on the shore of the White Sea in the Republic of Karelia. Its formulas are based on valuable medicinal herbs and plants that grow in Russia’s north, carefully chosen to deliver essential vitamins and minerals, boost the body’s natural defenses, and restore energy and inner strength. The brand’s mission is to harness the gifts of the Russian north to improve the health and well-being of its customers, promoting harmony for both body and soul.
Positioned as natural bath cosmetics, Aalto offers products that invite moments of tranquility, rejuvenation, and purification. The brand’s philosophy is built on the belief that cleansing the body is a pathway to inner renewal and peace. Every product is created with special care to unlock the healing properties of Karelia’s nature, making self-care rituals deeply meaningful.

The brand’s visual communication plays with the shape and texture of salt from the White Sea, capturing the uniqueness of each crystal. Salt here becomes a symbol of naturalness and individuality, emphasizing the importance of every small detail that makes up the unique northern plant compositions. To support this vision, Aalto has developed a custom font that conveys the individuality of each “particle” in the text and image of Aalto.
The brand’s color palette is designed in natural shades of gray, reflecting the northern nature and its rugged beauty. An accent of warm orange is added, associated with the warmth and comfort of a bath, creating an atmosphere of relaxation and calm.