CamelliaNon-alcoholic Spirit

Overview
Camellia is a non-alcoholic spirit that embodies the delicate balance between indulgence and restraint, encouraging individuals to let loose while staying grounded. The brand celebrates the yin-yang harmony in life, offering a refreshing alternative that nourishes both body and spirit. Targeting the sophisticated, independent woman who values femininity, competence, and integrity, Camellia stands as a strong resistance to the social pressures of alcohol consumption, providing a mindful choice for those who seek balance in their social experiences.

Approach
Inspired by the resilience and beauty of the Camellia flower, known for thriving in harsh conditions, the design approach for Camellia aims to convey a refined, mindful alternative for those who desire enriching and balanced social interactions. The flower’s symbolic strength and grace are mirrored in the brand’s visual identity, which is both bold and elegant.

For the color palette, a vibrant red-orange was selected to represent the brand’s dynamic and unapologetic nature. This hue symbolizes vitality and passion, perfectly aligning with the brand’s message of embracing life’s pleasures without compromising on mindfulness. Complementing this bold color, off-white is introduced as a sophisticated contrast, reinforcing the brand’s commitment to balance and clarity.

Typography plays a crucial role in conveying Camellia’s edgy yet refined personality. The design features a bold, gothic-style typeface that reflects the brand’s strength and independence, catering to a demographic that appreciates these qualities. Paired with a clean, contemporary sans-serif typeface, the typography enhances readability while adding a modern touch of refinement to the overall design.

The final bottle design incorporates a two-piece label system that elevates the product’s presence on retail shelves. The main label features an intricate lockup of type, with special attention given to hierarchy and font mixing, ensuring that the brand’s message is clear and compelling. The secondary label, a long strip layered on top, wraps around the bottle, breaking up the delicate typesetting of the main label and providing detailed information about each individual flavor. Additionally, the cap label prominently displays the “Elevated Indulgence” tagline, along with a sealing strip that reinforces the product’s flavor.

Social media plays a key role in establishing Camellia’s brand identity, with posts leveraging carefully curated photography. The product is showcased within propped sets and lifestyle environments, highlighting its role as part of a balanced, sophisticated lifestyle. The social content is thoughtfully balanced between messaging, promotional posts, and lifestyle imagery, creating a cohesive narrative that resonates with the target audience.

This deliberate fusion of design elements not only highlights Camellia’s distinct presence on retail shelves but also resonates with consumers seeking a stylish and mindful alternative to traditional alcoholic beverages. Camellia presents itself as a symbol of balance and elegance, perfectly tailored to the modern woman who values both indulgence and restraint.