Makers & Allies – Heavyweight
“Winemaking, like boxing, is a delicate dance between struggle and triumph. Inspired by the champion belt of heavyweight wrestlers, the redesign of the Heavyweight packaging is an homage to the brand’s history while creating modern appeal. The ornate foil filigree create a feminine accent which balances the masculinity of the brand’s name and theme.
Hailing from California, a champion is born.”
CREDIT
- Agency/Creative: Makers & Allies
- Article Title: Brand Narrative of Winemaking from California Where a Champion is Born
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United States America
- Market Region: North America
- Format: Bottle
- Substrate: Glass
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
