Sometimes you want a coffee that’s as invigorating as your favourite rock playlist in your headphones, don’t you? To cheer up in the morning or a sleepless night, we go for a coffee or dance to our favourite track.
For this project, I needed to design a cafe where two of the most invigorating things – rock and coffee – coexist in harmony. My initial idea was to create a playful and easily recognisable mascot that would instantly embody the unique atmosphere of the cafe. And what better symbol of this fusion than a swinging mug? This concept struck me as not only obvious, but also incredibly exciting.
Our customers are active and alert people, and we support them in this with our coffee. As the café concept evolved, I imagined the mascot adopting different poses and fleshing out the intricate details that make the design unique and playful. I tried to create a look that would combine elements of rock culture and coffee aesthetics. This would not only interest coffee lovers, but also music fans. Visual details such as bright colour and dynamic lines help to convey the energy of rock and create an atmosphere of fun and creativity.
Let’s visit the CofRock coffee shop. With every sip of coffee, you will feel the rhythm of rock music pulsing around you, creating a unique atmosphere that resonates with both your taste buds and your love of music. You are invigorated and filled with the rebellious spirit of rock. Now let’s take a closer look at what I managed to create with this project. Enjoy your viewing, I hope you enjoy my project!
CREDIT
- Agency/Creative: Natasha Spitsyna
- Article Title: Natasha Spitsyna Student Brand Design Concept for Coffee Shop CofRock
- Organisation/Entity: Student
- Project Type: Identity
- Project Status: Non Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Animation, Art Direction, Brand Identity
- Industry: Food/Beverage
- Keywords: coffee, rock, coffee shop, mascot
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Credits:
Curator: Leonid Slavin