Starting from the claim ‘Volem la pilota’, the strategic committee for the 125th anniversary, made up of FC Barcelona vice president Elena Fort, the department of the Presidency and Institutional Relations and the commissioner David Carabén, together with the Barça Identity department and the branding consultancy Morillas, have collaborated throughout the process of creating this visual identity.
Since its beginnings, Futbol Club Barcelona has been characterised by a possession-based game. From Greenwell to Guardiola, including unmistakably Cruyff, this style has been the one that has given the fans the greatest joy. Graphically summarising this school of play can be very complex… or very simple, as it all comes down to controlling the ball to control the field. This focus on possession not only defines the team’s style of play, but also symbolises the club’s philosophy of dominating and leading in every aspect of football.
This circularity is also present in another element inherent to Barça: Catalan identity. A notion that is equally difficult to summarise but full of circular elements: from the sardana to the castells, passing through less obvious aspects such as the potter’s wheel, symbol of a hard-working and industrious people, or in the combinatorial calculations and worldview of Ramon Llull. Each of these circular elements reinforces the connection between the club and its cultural identity, showing how FC Barcelona is a reflection of its environment and Catalan traditions.
Thus, the identity of the 125th anniversary of FC Barcelona is built by placing the ball in the centre and surrounding it with a circle, a symbol of brotherhood, of hierarchical equality in the collective game, of society and of the fans. Starting from very simple forms gives rise to variety, plurality and a system capable of communicating a lot from little, like the combinatorial game of Barça. This minimalist and powerful design at the same time, encapsulates the essence of the club and its ability to generate impact with apparently simple elements.
This new emblem not only reflects the club’s historical values, but also points to the future, highlighting the importance of innovation and adaptation in modern football. With this visual identity, FC Barcelona reaffirms its commitment to its roots while embracing the new trends and challenges that lie ahead in sport and society. In this way, the 125th anniversary emblem not only celebrates the club’s glorious past, but also projects its vision and aspirations for the years to come, consolidating its place in the elite of world football and its relevance in global culture.
CREDIT
- Agency/Creative: Morillas Brand Design
- Article Title: Morillas Brand Design Creates Identity for 125 FCB
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: 08019 Barcelona
- Market Region: Spain
- Project Deliverables: Brand Identity
- Industry: Entertainment
- Keywords: Identity: Brand Design Creation , WBDS Agency Design Awards 2024/25