Rebranding for Funky Pizza, an Italian restaurant that was originally launched in 2018 in the charming town of Calella de Palafrugell. By day, it serves authentic Neapolitan pizza, embodying the rich culinary traditions of Italy; by night, it transforms into a vibrant and lively funky disco party, creating a unique dynamic atmosphere.

Our goal was to deeply infuse the brand identity with its inherent musical essence, carefully crafting a visual language that seamlessly merges a nostalgic, funky aesthetic—rooted in the very name of the establishment—with the classic, traditional world of Neapolitan cuisine. This creative concept is vividly brought to life across every element of the brand identity, featuring distinctive fonts, eye-catching patterns, and various design elements that closely mimic the iconic logos of record labels, all of which give a nod to the music industry.

The color palette used comes from the collective imagination of 80s soul and funky music, where the entire musical universe of the era is characterized by vibrant and striking tones. Colors like deep purple, bright orange, and electric blue are used, evoking neon lights and the energy of the discotheques. These colors not only capture the visual essence of the era but also resonate with the vitality and dynamism of the music of that time. This chromatic choice, based on historical facts and cultural references, helps transport customers to a golden age of music and fun, perfectly complementing the unique experience that Funky Pizza offers.

This concept is further illustrated in the thoughtful design of the pizza box, which is cleverly designed to resemble a vinyl record pack, complete with graphics on the front that echo the vibrant, retro vibe. In the same way, at the back, the menu itself is creatively styled as a tracklist, adding another layer of musical influence to the overall experience.

This project beautifully exemplifies how funky music and Italian food can come together in perfect harmony, creating an experience that is truly music to your senses…