Our assignment involved designing a new, natural packaging for a chosen Hungarian essential oil manufacturing company with three distinct scents, alongside reimagining the company’s logo. My choice fell on a company named “Herby’s,” who are dedicated to the production of 100% pure essential oils and place special emphasis on manufacturing BIO products.

The created logo incorporates the original “Herby’s” logo’s plant leaf and conveys the friendly atmosphere of the existing brand, while deliberately directing attention. The redesign ensures that the logo remains familiar yet more visually engaging.

Sustainability, immediate recognition of handmade craftsmanship, and biodegradability were crucial aspects. Therefore, after months of experimentation and research, I developed a printable handmade paper for the packaging’s external surface, incorporating recycled paper and fallen leaves, subtly referencing the autumn theme. It not only supports environmental conservation but also adds a unique texture and appearance to the packaging, setting it apart from conventional designs. To maintain our commitment to sustainability, the bottle is crafted from biodegradable PLA plastic and the labels are applied without adhesive.

Additionally, to add a personal touch to the design, I hand-drew all the illustrations portraying the package’s contents and added leaf prints inside to evoke the essence of autumn. These handmade elements bring a unique and personalized feel to the packaging.

Regarding its content, I categorized the company’s marketed essential oils for different age groups based on their effects and created three seasons based on that, each represented by a distinct package. The autumn package is named “vendémiaire,” containing essential oils, cinnamon lavender and mandarin, intended for middle-aged and elderly individuals. A similar packaging concept could be applied for summer (young adults) and spring (teenagers), where the paper can conceal summer and spring plants. This approach ensures that each package is distinct, reflecting the natural variations in the materials used.

Overall, the packaging emphasizes sustainability and handmade craftsmanship and moves towards natural alternatives.