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Q Studio’s Futuristic Branding by Cantera Estudio: A Perfect Blend of Design, Technology, and Social Impact

Q Studio’s Futuristic Branding by Cantera Estudio: A Perfect Blend of Design, Technology, and Social Impact

Q Studio is a pioneer in building emerging futures established in Barcelona Spain, Mexico City and USA. As a Venture Builder, it specializes in the design and development of companies focused on advanced design and technological solutions. Its comprehensive approach combines human-centered design, cutting-edge technology, and strategic vision to create genuine and sustainable experiences.

Q Studio creates meaningful solutions by merging design, technology, and customer experience perspectives, always looking towards the future. Its commitment is to build a lasting tomorrow, anticipating and exceeding expectations through personalized and transformative experiences. Q Studio’s mission is to empower organizations with innovative tools and strategies to enhance customer experiences.

It’s main values are:

We create for emerging futures: We develop creative solutions and build tomorrow through engineering, creativity, and visionary thinking.
We embrace change: We maintain a forward-looking vision, adapting swiftly to changes, and cultivating a mindset that transcends short-term limitation.
We challenge the standard: We cultivate a critical and reflective mindset, questioning established paradigms to constantly seek improvements and evolution.
We have nothing to hide: We act with transparency and honesty, communicating with clarity and respect, building relationships based on trust and integrity.
We practice fairness with ourselves and others: We cultivate an environment of empathy and active listening, promoting humility and mutual respect, treating each individual with impartiality.
We strive for excellence: We work to be the best version of ourselves, dedicating effort and quality in all our actions, consolidating our commitment to distinction and outstanding performance.

Our goal with the logo was to create a “Q” that was not figurative but incorporated the essential elements to represent the letter without resorting to obvious solutions. The result is an abstract and geometric image that is based on the distinctive features of the letter.

The project’s branding is characterized by a contemporary, alternative, and irreverent language. Its goal is to convey creativity, technology, and social understanding through a clear, minimalist, and bold image that resonates with both the present and the future. A neutral color palette with accents of orange, a hue that evokes classic industrial prototype languages, is employed. A neutral typographic palette and a well-established grid system integrate the brand into a sophisticated and modern language. The use of abstract photography based on textures allows for an exploration of materiality. The aim is to position the brand within the global design context, both today and tomorrow.















CREDIT

  • Agency/Creative: Cantera Estudio
  • Article Title: Q Studio’s Futuristic Branding by Cantera Estudio: A Perfect Blend of Design, Technology, and Social Impact
  • Organisation/Entity: Agency
  • Project Status: Published
  • Agency/Creative Country: Mexico
  • Agency/Creative City: Mexico City / Barcelona
  • Market Region: Barcelona, Spain / Mexico City, Mexico / U.S.A.
  • Keywords: WBDS Agency Design Awards 2024/25

  • Credits:
    Head of Design: Karol Rosales
    Senior Designer: Isabel Caso
    Partner / Design Direction: Samuel Alazraki
    Partner / General Director: Eduardo Castro

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