Faced with the task of creating Sundial, a visionary travel agency/website hybrid, I saw the need not only to carve a unique identity but also to disrupt a market dominated by a few key players. After reviewing the brief, I was driven by the challenge to create a standout brand that blends digital convenience with a personal touch.

The biggest obstacle was the travel industry’s landscape, which is controlled by a handful of brands, leaving little room for new entrants. My goal was to design an impactful logo and brand identity that would set Sundial apart from the competition, bridging the gap between online convenience and the warmth of a traditional agency.

To overcome this, I conceptualized a multifaceted logo that embodies Sundial’s essence. I designed a world with an airplane and its trail forming the letter “S,” symbolizing globe-trotting adventures and the brand’s name. This intricate design visually communicates the company’s identity and stands as a recognizable symbol on its own.

Beyond the logo, I developed a comprehensive brand identity to resonate with modern travelers. This included selecting a color palette that evokes adventure and trust, and designing user-friendly website interfaces for seamless navigation. By integrating elements of traditional travel agencies, like personalized customer service, with the efficiency of digital platforms, Sundial offers a unique and compelling proposition.

Creating Sundial aimed to encapsulate the spirit of exploration and joy of discovery. The brand’s identity inspires wanderlust while providing practical travel solutions. The Sundial project represents a blend of creativity and strategy, showcasing my ability to navigate the complexities of brand development in a competitive market.

By focusing on both the emotional and functional aspects of travel, Sundial differentiates itself from competitors. The brand promises not just a trip, but a memorable experience tailored to individual preferences. This project highlights the importance of a well-thought-out brand identity in a crowded industry and underscores my commitment to delivering innovative and impactful design solutions.