To celebrate 40 years of Midleton Very Rare, the Midleton Very Rare 40th Anniversary Ruby Edition is an exquisite blend of single pot still and single grain Irish whiskeys, with an age range spanning four decades and finished in a ruby port cask. These special whiskeys celebrate the 40th anniversary of Midleton Very Rare, a milestone often associated with rubies.
In 1984, Barry Crockett set out to craft the most outstanding Irish whiskey ever made with a passion fuelled by the rich distilling history of Midleton. He unveiled the very first Midleton Very Rare release and a legacy was born. Forty years on, to mark this historic occasion, a selection of three exceptional casks from each of the Master Distillers covering the era of Midleton Very Rare were chosen to create the Midleton Very Rare 40th Anniversary Ruby Edition.
Retailing at €20,000, the whiskey is presented in a bespoke hand crafted crystal decanter. The bottle features a four-point crystal to represent the four decades of Midleton Very Rare and is a true masterpiece of craftsmanship. The bottle is then beautifully packaged in a ruby case, all encased in an FSC-certified wooden cabinet, making it the perfect piece of memorabilia.
To mark this historic event, building on the already exquisite packaging for the launch, just one special NFT bottle has been created. This unique bottle features hand engraved 18-carat solid gold on both the neck and stopper and thirty-two rubies encrusted within the neck collar, making it a true collector’s item, and a unique piece of art. The 32 rubies are extremely unique in that they are identical in both quality and style. As part of the sale, a donation will be made to The Forest Genetic Resources Trust, partners of the Midleton Very Rare team at Irish Distillers. The Forest Genetic Resources Trust supports the conservation, improvement, and use of native and naturalised tree species in Irish forestry.
CREDIT
- Agency/Creative: Nude Brand Creation
- Article Title: Midleton Very Rare 40th Anniversary Ruby Edition Packaging Design by Nude Brand Creation
- Organisation/Entity: Agency
- Project Status: Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: London
- Project Deliverables: Packaging Design, Product Design
- Industry: Food/Beverage
- Keywords: WBDS Agency Design Awards 2024/25