Developing the Leonardo Almeida brand was an inspiring journey, marked by building an authentic presence connected to the digital universe. Unlike conventional traffic managers, Leo’s visual identity is anchored in streetwear aesthetics, reflecting his unique style and personality. Through this approach, the brand not only communicates services but also establishes a living extension of who Leonardo is, creating a deeper, more relatable connection with his audience.

With the aim of transforming the digital experience into something more personal and captivating, we mapped out paths that translate each attribute and Leo’s vision to connect the brand to its target audience. We constantly seek innovations that speak directly to clients, delivering a unique proposal in which Leonardo stands out as a leader with discipline, consistency, and special attention to each project, emphasizing the value his approach brings to the market. “We are passionate about what we do,” says Leo, underscoring his dedication to understanding and connecting with every client.

In the new visual identity, we faced the challenge of encapsulating all the brand’s authenticity and energy into a clear and appealing proposition. We conducted research across various segments to arrive at a final, practical, and functional solution, with a collaborative art direction that enabled enriching idea exchanges aligned with Leo’s purpose.

With all these elements in hand, we have incorporated a new outlook into the Leonardo Almeida brand a moment of evolution and authenticity where it will be possible to explore more welcoming and personalized digital strategies. The final result combines an urban, relevant aesthetic, reflecting streetwear influences and an essence that is undeniably Leo: effective, unique, and capable of reaching the audience at every touchpoint.