Liba Spirits came to our studio for a complete rebrand that would truly embody their innovative vision and adventurous, nomadic spirit. They’re more than just a distillery; Liba Spirits is a traveling force, dedicated to distilling in unique locales and capturing the character of each destination. Every bottle is designed as a journey in itself, infused with the essence of diverse landscapes, local ingredients, and cultural stories. The rebrand’s debut release, Terrativo Barrel Aged Bitter Liqueur, sets a bold precedent as the world’s first bourbon-based Aperitivo—a fresh American twist on a classic Italian spirit. To achieve this distinct profile, Terrativo layers the richness of bourbon with tart cherry, bitter orange, and warming spices like cardamom and allspice, achieving a complex balance through both maceration and vapor infusion. The addition of sorghum syrup provides a subtle sweetness that rounds out the flavor without overshadowing the Aperitivo’s intended bitter edge.

To visually embody Liba’s place-inspired philosophy, we designed a custom glass bottle to serve as the brand’s soul—a canvas for “destinations distilled” that aligns with their free-spirited, wanderlust-driven approach. Each label, starting with Terrativo’s signature Bitter Red, visually narrates the landscapes, ingredients, and unique character of its origin. Completing the design, a gold medallion closure stamped with Liba Spirits’ new logo symbolizes their boundless philosophy and the endless journey they embark on with each spirit. This touch of infinity speaks to Liba’s ethos and invites consumers to explore the eclectic, place-based spirits within each bottle, bringing them closer to the world through every pour.