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Student Branding Concept for Fashion Express Festival

Student Branding Concept for Fashion Express Festival

“Fashion Express Fest” is a unique festival that brings together fashion and travel.

Imagine a train embarking on a stylish journey, making stops in iconic European cities — Minsk, Warsaw, and Paris. These railway stations are not just points of departure and arrival but the perfect setting for fashion shows, where each platform turns into a runway, and the atmosphere of travel inspires designers, models, and festival guests.

At each stop, the audience is immersed in the spirit of the city, with its unique traditions and cultural heritage embodied in fashion collections inspired by the essence of these places. Paris becomes the final destination of this journey — a symbol of the world’s fashion capital, where all the ideas and styles gathered along the way merge into a grand finale, making “Fashion Express Fest” an unforgettable event that embodies the spirit of movement.

This movement symbolizes that each new collection and show becomes an important milestone on the path to shaping the future of fashion. The festival unites not only fashion and travel but also people, creating a unique space for the exchange of ideas and inspiration.

The visual concept for Fashion Express Fest conveys the idea of travel and fashion through dynamic lines. The central element is a black line symbolizing the train route, connecting cities like Minsk, Warsaw, and Paris. This line curves to form abstract silhouettes of clothing, emphasizing the idea of fashion shows taking place throughout the journey. Bright blue dots indicate the key stops on the route — each of the cities participating in the festival.

CREDIT

  • Agency/Creative: Ekaterina Lukyanchik
  • Article Title: Student Branding Concept for Fashion Express Festival
  • Organisation/Entity: Student
  • Project Type: Identity
  • Project Status: Non Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Global
  • Project Deliverables: Advertising, Art Direction, Brand Design, Brand Identity, Branding, Graphic Design
  • Industry: Fashion
  • Keywords: identity, graphic design, festival

  • Credits:
    Student: Ekaterina Lukyanchik
    Curator: Pavel Borisovskiy
    Education Institution: HSE University Art and Design School

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