The “Super Dog” Festival is a vibrant celebration dedicated to dogs of all breeds, backgrounds, and specialties. Designed to bring together dog lovers, owners, and professionals, this event showcases the unique skills, beauty, and personalities of dogs. Through a variety of activities, demonstrations, and educational sessions, the festival emphasizes responsible pet ownership and highlights the invaluable roles that dogs play in human lives—as companions, service animals, and protectors. The festival aims to create a warm, engaging environment where visitors can learn more about dog training, behavior, and care, as well as connect with experts on everything from dog health to pet adoption.
Brand Style:
The visual identity for the “Super Dog” festival embodies the energy, loyalty, and dynamic nature of dogs through a unique spring-like dog illustration. This minimalist, abstract representation of a dog conveys a sense of movement, excitement, and joy, symbolizing the playful and resilient spirit that dogs bring to our lives. Geometric, clean lines paired with vibrant colors create a visually striking design, while different-colored vests are used to represent the various types of service and companion dogs, emphasizing their diversity and the special skills they offer.
The branding is both friendly and professional, balancing simplicity with elements that symbolize care and protection. The colorful vests are inspired by the uniforms of working dogs, adding a practical and approachable layer to the design. This cohesive visual language not only highlights the different types of dogs featured at the festival—therapy dogs, guide dogs, police dogs, and more—but also helps foster a sense of community and respect for these amazing animals.
CREDIT
- Agency/Creative: Julia Kiselyova
- Article Title: Super Dog Festival Branding Blends Playful Design with a Message of Care
- Organisation/Entity: Student
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: Art Direction, Brand Creation, Brand Design
- Industry: Entertainment
- Keywords: dog show, festival
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Credits:
Tutor, Art-director: Pavel Borisovsky