Objective: Noving is a company specializing in the production of dietary supplements designed to support women through key moments in their life journey, with products specifically developed to aid fertility and to provide essential support during the delicate phases of pregnancy and breastfeeding. These supplements are carefully formulated, using quality, rigorously selected ingredients to ensure both efficacy and safety. Our collaboration with Noving aimed to reinforce the brand identity, making it recognizable for its professionalism and expertise in the field. In addition to crafting the Corporate Identity, we were tasked with designing product packaging that could immediately convey a sense of novelty, simplicity, safety, and reliability—qualities essential not only to healthcare professionals but also to the end consumer, women seeking safe, effective solutions for their wellness.

The Approach: When designing the packaging, we considered the importance of handling such a delicate topic with the utmost respect and necessary sensitivity. Our vision was to communicate authority while simultaneously conveying a sense of positivity and warmth, creating an exterior pack that would inspire confidence. The proposed design is based on wide fields of pastel colors, with soothing, visually pleasant shades that instill a sense of calm and serenity. The graphics are characterized by maximum cleanliness and minimalist forms: simple lines and understated details, designed to give a professional and orderly look. This choice was made to enhance visual communication, making the messages on the pack—such as information about the product’s benefits and key ingredients—clear and easily readable.

Another distinguishing feature of the packaging is the placement of the product name (such as Ovoben, Gravidelle, Testoben) wrapped around the box. This graphic solution allows the product to stand out on the shelves, ensuring greater visibility compared to competitors, while still respecting standard market space and dimensions. Additionally, the design highlights the Noving brand and the active ingredients contained in each supplement, along with the specific purpose of each product, to quickly communicate its benefits and help consumers identify the supplement best suited to their needs.