The concept design of the “Night at the Zoo” festival identity is based on bright and colorful animal pictograms that create an atmosphere of fun and celebration. The main idea is to use inversions of these pictograms on a black background, which allows you to highlight the bright colors and attract attention.

Main elements of the concept:

Animal pictograms: Each animal is presented as a stylized bright pictogram that conveys the character and features of each species. These pictograms are made in saturated colors, which creates a sense of liveliness and dynamics.

Inversions on a black background: Inversions of images add contrast and create the effect of a night zoo. The black background symbolizes the night, while bright animal pictograms, made in inversion, create the illusion of glowing objects. This emphasizes the atmosphere of mystery and magic of the night time. The design also uses elements of “lanterns”, which can be made in lighter versions.

This design can be adapted for various media – from posters and banners to souvenirs and social media. Bright and memorable elements will make the festival noticeable and attractive to a wide audience.

The design concept of the “Night at the Zoo” festival identity is a harmonious combination of bright animal pictograms and their inversions on a black background, creating a unique atmosphere of celebration, fun and adventure. This approach will not only attract attention, but also create unique memories for festival participants.