Coelho Rocha Advogados is a distinguished law firm headquartered in Northern Brazil, widely recognized for its expertise and dedicated approach in providing personalized and agile legal services. With proprietary technology developed entirely in-house, Coelho Rocha has built a solid foundation over more than a decade, continually enhancing its offerings to meet the evolving needs of its clients. This technological edge not only sets them apart but also enables them to operate efficiently, adapting swiftly to various legal challenges while delivering custom-tailored solutions. In 2023, Coelho Rocha sought our services with a clear objective: to create a new, cohesive, and modern visual identity that would faithfully capture the firm’s growth and its repositioned image in the legal market. This new identity was designed to reflect its commitment to personality, refinement, and a highly curated aesthetic sensibility. The goal was to enhance its brand image and increase its resonance across both B2B and B2C markets.

The firm’s clientele spans a diverse range, including both mid-sized companies and individuals in sectors like tax law, environmental law, and electoral B2B services. Each of these client segments requires a tailored approach, as legal services must be precisely aligned with each sector’s needs, regulations, and expectations. The updated branding was carefully crafted to engage and communicate effectively with these various audiences, ensuring that Coelho Rocha’s commitment to quality and expertise is conveyed through a polished and modern brand presentation.

The entire process of rebranding was a collaborative and deeply strategic journey, involving multiple stages to bring out the essence of Coelho Rocha’s values and their pioneering role in the legal landscape. Our work was divided into four major stages: research, brand strategy, visual identity design, and website development. The timeline for this project spanned approximately 60 to 70 business days, during which we executed each stage meticulously to ensure cohesion and alignment with the firm’s mission and goals.