Label design for Redgate Estate, a distinguished Australian winery nestled in the heart of the renowned Barossa Valley. Known for producing big, bold, and irresistibly juicy Shiraz, Redgate Estate brings its unique heritage and the rich flavours of its wines to life through carefully crafted labels that reflect the passion and craftsmanship behind every bottle.
The Redgate Estate label series captures the bold, fruit-forward flavours of each wine, bringing their unique personality and depth to life through a captivating visual story. Inspired by vintage portraiture, collage, and mixed media, each label creates a textured, tactile aesthetic that invites wine lovers to explore its details even before the first sip. This layering of vintage-inspired imagery with modern collage techniques gives each label a timeless yet contemporary allure, sparking curiosity and anticipation.
Reflecting the depth and nuances within each bottle, these designs encourage the viewer to imagine the journey of flavours awaiting them. The mixed-media approach—incorporating illustrations, portraits, and richly layered textures—imbues each label with an artisanal, almost hands-on feel. The minimalist layout balances the intricate visuals, lending each bottle a cohesive and premium look. Soft, muted colours add sophistication, keeping the wine’s character and story at the forefront.
This series confidently distinguishes Redgate Estate, positioning it as a brand that celebrates the beauty of artistic heritage while embracing modern creativity. With elegance and allure, each bottle becomes a visual and sensory experience, inviting both touch and taste in a collection that feels as rich as the wines themselves.
CREDIT
- Agency/Creative: Studio Fen
- Article Title: Studio Fen Creates Label Design for Redgate Estate, an Australian Winery known for producing Big, Bold and Juicy Shiraz
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Non Published
- Agency/Creative Country: United Kingdom
- Agency/Creative City: Leeds
- Market Region: Europe
- Project Deliverables: Packaging Design
- Format: Bottle
- Industry: Food/Beverage
- Keywords: wine label, label design, packaging, wine,
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Credits:
Graphic Designer + Art Director: Fen Acey