Binôme Atelier is a renowned handmade jewelry brand founded by Sara Eusebio Winogradsky and Yessica Bordón Rojas, flourishes within their captivating workshop nestled in Madrid. At the heart of their creative sanctuary lies a deep reverence for craftsmanship, where the intricate artistry of slow design intertwines seamlessly with their unique perspectives. Their designs, characterized by irreverence, timelessness, and organic allure, serve as a reflection of their profound relationship with the very essence of materials such as metal and the earth itself. With every meticulously crafted piece, Binôme Atelier encapsulates a distinctive seal of identity, a visual testament to their unwavering pursuit of beauty through handmade work.
Binôme Atelier is inspired by the imperfection of nature, incorporating ancestral techniques, using clay casting or wax modeling give a distinctive touch that mark the aesthetics of the brand. The conceptual basis of the brand is inspired by these techniques for the production of its pieces. In the N of the logotype, a typographic game is designed to express the brand’s binomial. A letter legible on both sides, representing the artisan and duality of Binôme Atelier. The ancestral technique in clay casting is featured in this typographic play, which represents the imprint created by the piece in the mold. The duality of its creators is reflected both in its chromatic palette, black and white, and in the use of two aesthetically contrasting typefaces, Folio and Century old style. An organic texture complements the brand, representing the timeless, porous and genderless essence.
CREDIT
- Agency/Creative: Sonia Castillo Studio
- Article Title: Binôme Atelier Handmade Jewelry Branding and Packaging Design by Sonia Castillo Studio
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Sonia Castillo Studio
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Packaging Design, Web Design
- Industry: Fashion
- Keywords: jewelry, jewelry design
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Credits:
Creative director: Sonia Castillo Studio