Oxson Whiskey, a Texas-born Bourbon, embodies a decade of dedication and craft from Chad Michael Studio, a design studio focused on the beverage industry and located in the heart of Texas. This limited edition private brand celebrates the studio’s 10th anniversary and reflects the tenacity and character that has defined their work and methodologies.

Inspired by the studio’s Texan roots, Oxson Whiskey connects to their renowned affinity for antiqued ephemera, a hallmark of many spirit brands they’ve developed since 2014. While Chad Michael Studio often draws inspiration from the past, their diverse body of work showcases a wide range of styles while maintaining a recognizable foundation of mixed typography, illustration, and thoughtful design. Every detail always serving a greater purpose, contributing to the rich storytelling woven into their brands without overcomplicating the designs for the sake of excess.

As a boutique design studio steered by a single designer, Chad Michael Studio serves clients around the world, guiding each one from the pitch through to production, ensuring that the final product aligns perfectly with the vision of both designer and client. The release of Oxson Whiskey is more than just a gift for longtime partners; it marks an exciting new chapter for the studio. Alongside this launch, they have reimagined their brand identity, transitioning from the iconic skull chalice logo to a powerful new mark featuring an oxen pulling an oversized traditional whiskey bottle through the dirt. This emblem underscores the determination and fervor that Chad Michael Studio brings to every brand it creates as it steps into the next decade, honoring its heritage while looking toward the future. With a commitment to “Delivering brands worth their weight,” Chad Michael Studio continues to craft indelible libations that leave a lasting impression.