“Take and Go” is not just food to go, it is a lifestyle. For those who value time and don’t like to waste it on long lunches. The brand’s target audience is young energetic residents of the metropolis.

Creation: logo, labels for products and merch

The “Take and Go” is an ideal solution for those who value health and an active lifestyle. The brand specializes in producing delicious and healthy take-out products: freshly squeezed juices, nutritional bars and refreshing fresh juices will become favorite companions on any adventure.

Each product has a unique visual code that is easily recognized. The design uses clear and understandable icons and lettering to make selection easier for customers. Products are designed so that your eyes find the right product in a second. Graphic elements and text are easy to read on the fly, creating the effect of speed and convenience.

The simplicity of the shapes makes it easy to carry and store our products. I’m focused on making sure you can take taste and health with you anytime, anywhere.

The packaging is designed in a modern style with an emphasis on bright colors and original graphic elements. I aimed to create the mood of an active and healthy lifestyle, which makes the product stand out on the shelf.

“Take and Go” branding is inspired by the dynamics of the modern world.This was reflected in the design style – chaotic lines, uneven fonts, lack of perfect symmetry. All this conveys a feeling of haste, when a person does something quickly, “on the go”.