As the spooky season approaches, the wickedly talented team at JDO has been conjuring something truly stomach-turning for their annual Halloween creative concept. This time, they’ve delved deep into the twisted heart of the culinary underworld, tapping into consumers’ deadly desire for the unique and unexpected to deliver a creation that defies all that is sacred when it comes to flavour pairing.

The Alchemist is a diabolical ice cream concept crafted by a mad genius who sees food not as nourishment, but as an opportunity to commit crimes against the palate. Imagine sweet cherries with a bold bite of garlic; creamy vanilla ice cream swirled with tangy pickles; hot caramel sauce laced with sea salt and crushed ghost pepper. These aren’t just combinations—they are acts of pure gastronomic villainy! Each flavour is a deliberate affront to good taste, every bite a betrayal to the senses, luring you in with an insidious whisper…don’t stop eating.

The Alchemist’s creations are housed in coffin-shaped ice cream tubs, crowned with a cameo of the madman and a chilling description: “An Ice Cream for Those Who Have Had Enough Joy.” Each forbidden flavour is assigned a unique number, enhancing the dark apothecary aesthetic while vibrant pops of colour tantalise unsuspecting victims to taste their fate. Inside each tomb lies a sinister spoon, marked with a death mask, whilst on-pack messaging like “Eat at Your Own Risk” invites lost souls to indulge.

The brand world teeters on the brink of culinary madness, captivating thrill-seekers with a taste for the wicked. Picture dark, haunting photography of ice cream dripping in terror, each drop a promise of delicious rebellion; the Alchemist’s shop, tucked away on a shadowy street, illuminated by an eerie glow; an ice cream funeral hearse beckoning those who dare to savour its sinister bites.

“The Alchemist is a sensory rebellion,” says Jay Dorward, Senior Designer at JDO. “Not only did we want to shock with unexpected flavours, but we also crafted a visual world that embodies culinary darkness. From the coffin-shaped tubs to the eerie on-pack messaging, the design draws you into a macabre experience that lingers long after the last bite. It’s not just about tasting the unexpected—it’s about being consumed by it.”