Vanilla Pastry&Bakery is a cozy business known for its fresh, handcrafted pastries and warm, inviting atmosphere. The bakery wanted to expand its brand identity to reflect its core values of family, warmth, and a modern approach to customer service, while still maintaining its charm and authenticity.

Objective:
The client sought a branding identity that would convey the warm, family-friendly atmosphere of Vanilla Pastry&Bakery while embracing a modern and welcoming attitude

Our Approach:
We began by designing a logo that embodied the essence of the brand, drawing inspiration from the vanilla flower, a nod to the bakery’s name and natural charm. To maintain simplicity and elegance, we created a minimalistic logo that would be easily recognizable and timeless.
However, the heart of the branding lies in the custom illustrations. Rather than relying heavily on the logo, we shifted the focus to hand-drawn illustrations that depict real-life interactions between clients and employees at Vanilla Pastry&Bakery. These visuals capture everyday moments, from a customer enjoying a fresh croissant to a warm exchange between staff and patrons, highlighting the familial and welcoming spirit of the bakery.

Result:
The branding successfully balanced the cozy, family-oriented environment with a fresh, modern design approach, creating a relatable and inviting image for Vanilla Pastry&Bakery. The illustrations added a unique and personal touch, making the brand feel approachable, warm, and full of character.