Sedonna is a unique clothing brand that believes in the power of minimalism when it comes to style. With a singular and bold attitude, Sedonna’s mission is to design a fashion brand that reflects their core values of diversity, simplicity and elegance, all while using as few resources as possible.

To achieve this vision, we worked closely with the Sedonna team to develop a contemporary brand identity system that is simple yet striking. At the heart of the branding is a remarkable icon that draws inspiration from the “not equal” sign, symbolising Sedonna’s commitment to diversity and inclusivity.

The icon we created is a fusion of the first letter “S” and the “not equal” sign, which is both memorable and powerful. The bold, minimalist design of the icon reflects Sedonna’s brand values of simplicity, while the combination of the two symbols represents the brand’s unique approach to fashion and style. The typography we chose for the brand identity is clean and modern, with a minimalist feel that echoes the overall aesthetic of the brand.

Our team worked closely with Sedonna to ensure that the brand identity we created would be consistent across all touchpoints, from the website and social media channels to the packaging and clothing tags. We also helped the brand develop a content strategy that would reinforce their brand values and engage with their audience.

Sedonna’s approach to fashion is truly unique, and their brand identity system reflects that. By focusing on minimalism, diversity and simplicity, Sedonna has created a fashion brand that stands out in a crowded market, appealing to a discerning audience who values quality and style.

Sedonna is a testament to the power of a strong brand identity system that reflects a brand’s core values and personality. The remarkable icon we created, inspired by the not equal symbol, conveys the brand’s commitment to diversity, and has become synonymous with the Sedonna brand. We are proud to have been a part of the journey to create this bold and unique fashion brand, and we are excited to see where Sedonna will go in the future.