CuCo Creative – Dorset Sea Salt Co.

“ Dorset Sea Salt Co. offers a range of prestige, sustainably and ethically sourced salt products. Offering the purest, most mineral-rich waters in Britain, Dorset has a long-forgotten history of salt production, which Dorset Sea Salt Co. aims to revive through its unique product range. The Dorset-based business appointed CuCo earlier this year to redesign the brand’s logo and packaging. In a highly competitive market, it was important for Dorset Sea Salt Co. that the new branding would tell the unique story behind the brand, emphasise its values and reflect the premium quality of the products. As packaging experts with plenty of previous experience in packaging design, we knew we could create something extra special and truly unique for Dorset Sea Salt Co. that would make the brand stand out on the shelves! CuCo began the branding process by redesigning the Dorset Sea Salt Co. brand identity.Taking a typography-led approach to the packaging design, we identified a handwritten brush to be used as the font for the brand, used for infusions and key messaging. Our creative team also developed a new intriguing strapline for the brand – ‘Cooking just got a whole lot tastier!’.The all-new logo we created for Dorset Sea Salt Co. was printed on the new packaging in gold foiling to reflect on a time when salt was worth as much as gold. The natural, light, pastel colours used across Dorset Sea Salt’s product range gives the brand a fresh look and helps to differentiate the brand from its competitors. Key was to avoid the standard stereotypical deep blues so many other brands use and offer something that had maximum shelf appeal. Dorset Sea Salt Co. offer a vast range of sea salts with numerous infused flavours, so CuCo ensured a relevant colour would be associated to each infusion. CuCo also suggested to use recyclable glass jars for the new packaging to better reflect Dorset Sea Salt’s sustainable values, whilst also communicating the high quality of the products. The new, colourful packaging clearly stands out on the shelves and has already had a major impact, as the brand has already seen a significant increase in sales from prestigious hotels and restaurants and the awareness of the brand is rising across the UK.CuCo were tasked with positioning Dorset Sea Salt Co. as a major player in the sea salt market, to bring a unique look to the brand and ultimately increase sales. Our creative agency has delivered a prestige, premium product and the awareness of the brand from consumers across the UK is rising as we raise significant interest in the benefits of this hand-harvested sea salt from the waters along the Jurassic coastline.”