Nubax is a cloud computing company with world class technology in Argentina, with more than 7 years and born as a business unit, they call us to accompany them to redesign their visual identity in order to emancipate themselves from their mother company and with regional expansion plans in South America.

We worked on the new naming given that its previous name DataCloud had become generic in the sector over the years and continuing with the same name meant not being able to differentiate ourselves and build our own brand.

The new name resulted from combining the root of “Nube” (cloud in Spanish) and “Max” of maximum excellence, resulting in a short, simple and memorable name.

The graphic brand or isologo was designed from the initial of the name “N” in the shape of a cloud, a discovery that allowed us to obtain a clear, simple and very attractive sign, guaranteeing great flexibility of uses and very high recognition in the different applications.

Nubax’s differential from the beginning was that of a company close to its clients, with consultative services tailored to the needs of each one, an advanced company that makes technology and security accessible.

“Your cloud is always nearby” is the slogan chosen to reinforce this closeness and accessibility to cloud technology that this company carries as a banner and differential with respect to larger or global competitors.

The result is a simple, attractive and dynamic brand that adapts to different communication and message needs. Strong recognition and with infinite possibilities of use in a versatile visual system that allows nubax to imagine different uses without losing impact or recognition.