Ancestral is the method of making this type of product, very fresh products and very far from the classic products and fashions. Precisely moving away from fashions and creating a graphic, fresh, young and dynamic world, was what inspired us in this project.Thanks to the interaction of the torn typography, with its transgressive air, the strident yellow color, very young and fresh and that careful selection between primary and secondary packaging, we offer Vallformosa (client) this careful packaging for this product.
The challenge was to find a unique element that would draw the attention of the consumer/buyer, that would stand out a lot on the shelves and that would also transport us to that “handcraft” world.

We achieved this thanks to the careful work on the secondary packaging, working with manila paper, a special paper that adapts perfectly to the bottle and that allows us to print it. All of this was worked as a case, closing it with a strand of esparto grass, a noble material used in the vineyards themselves and that transports us to other times.
The label is worked with the texture of a vine, which we had to scan in order to extract the texture, and all of this was worked on in the final art in an impeccable way, thanks to a careful game of embossing and debossing together with a few shadows in certain areas of the design.

The muzzle, very typical in cavas, was also worked in tin, a noble material, so the whole set is designed so that its materials can be separated and recycled.