Antre is a premium brand offering refined natural Italian cheese snacks designed to be perfectly paired with wine. It caters to those who appreciate high-quality, artisanal products that enhance the experience of wine tasting, providing a sophisticated culinary complement. The brand’s visual identity is thoughtfully crafted, rooted in two key design elements that set it apart and elevate its presentation.
First, the packaging features an elegant layout that draws inspiration from the classic aesthetics of traditional wine labels. This design choice evokes a sense of timeless sophistication and authenticity, appealing to those with a refined taste. The typography, color palette, and overall composition are meticulously chosen to mirror the elegance and tradition associated with fine wines, seamlessly connecting the cheese snacks to the world of upscale wine culture.
The second defining element of Antre’s branding is the use of graceful mascots. These mascots are more than just decorative elements; they embody the relaxed and indulgent character of the brand. With their poised and leisurely demeanor, they reflect the luxurious nature of the product itself—creating an association with leisure, elegance, and enjoyment. Each mascot is carefully designed to convey the essence of the brand and the category it represents, adding a layer of personality and charm to the overall brand identity.
These elements reinforce Antre’s position as a premium offering, aimed at elevating the wine and cheese pairing experience to a new level of elegance and sophistication. Whether enjoyed at a wine tasting, a dinner party, or a quiet evening at home, Antre’s Italian cheese snacks are presented as a gourmet indulgence, perfectly crafted to complement the finest wines.
CREDIT
- Agency/Creative: Vasily Aleev
- Article Title: “Antre” Cheese Snacks Packaging Design
- Organisation/Entity: Student
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Russia
- Agency/Creative City: Moscow
- Market Region: Europe
- Project Deliverables: 2D Design, Character Design, Illustration, Packaging Design
- Format: Box, Bucket, Jar, Tin
- Industry: Food/Beverage
- Keywords: cheese, food, snacks
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Credits:
Art Director: Vasily Aleev
Designer: Sofia Pichevskaya