O’Cheese, a dynamic takeaway burger brand based in Belgium, came to us with a challenge: to develop a visual identity that would not only capture the attention of their audience but also convey the brand’s fun and playful personality. Our task was to create a vibrant, memorable identity that stands out in the highly competitive fast-food market.

We began by diving into O’Cheese’s unique selling points—its creativity, energy, and playful approach to food. With this in mind, we crafted a visual identity that is bold, cheerful, and full of life. The color palette plays a crucial role in this, featuring a range of bright, energetic colors that evoke a sense of joy and excitement. These colors not only make the brand stand out visually but also reflect the fun, casual nature of O’Cheese.

In addition to the vibrant color scheme, we introduced dynamic typography that enhances the brand’s youthful and modern image. The fonts are playful yet bold, giving the logo and other brand elements a distinctive, recognizable look. We complemented this with unique branding elements that are present across various touchpoints, from packaging to social media assets, ensuring a consistent and cohesive brand experience.

Every element of O’Cheese’s new identity, from the logo to the smallest packaging detail, was designed to create a connection with the audience, making O’Cheese not just a place to grab a burger but an unforgettable experience. Through our work, we’ve helped O’Cheese become a brand that leaves a lasting impression on its customers, both visually and emotionally.