Pre-processed products are becoming the perfect solution in the food and consumer goods supply chain thanks to their convenience, helping to save significant processing time. These outstanding advantages have made pre-processed products increasingly popular and widely chosen by consumers.

To highlight the features and advantages of pre-processed products, packaging design needs to convey them in a visual and vivid way. Using sharp images, combined with impressive graphics, is an effective solution to attract customers’ attention. Unique photography concepts, along with sophisticated designs, will help products easily stand out on shelves. Visual appeal – a key factor in packaging design – will be the key to helping this product group make a strong impression on consumers.

Enhancing product value through brand positioning
In the next collaboration between Dong Do Food Processing Company Limited (Golden Chopsticks) and Lucky Brand Agency, an important message is emphasized: the birth of a new product line with a high-end, outstanding and modern positioning.

Inspired by the names of the product lines, we want to convey the message that: “The presence of the product in each meal not only brings a unique taste experience but also contributes to creating a happy, warm atmosphere for the whole family.” By using bright, eye-catching colors to reflect the spirit of the product, Lucky Brand Agency has built a unified concept for each product group, helping customers easily identify through the characteristic color – an optimal solution to expand the product portfolio in the future.

Typography plays an important role, not only as a visual attraction but also suggesting the story of each product. Each product group is designed in a unique and distinct way while still ensuring consistency in brand identity. We focus on “Emotion” and “Experience”, considering these as core elements to create profound “Touchpoints”, helping customers connect more closely with the product and brand.

In this project, Lucky Brand Agency is proud to take on the role of creative consultant, packaging design for three new product groups: Crispy Group, Tasty Group and Fun Group.