Bold. Hypnotic. Unforgettable. The Vespara project was a complete brand experience, where Studio One Eighty was involved in every detail—from brand design and packaging to creating a visual language that demands attention. Inspired by the pulse of a night out and the vibrant energy of social connections, the design had to be as daring as the cocktails themselves. It’s not just packaging; it’s an invitation to live boldly, stand out, and savor every moment.
At its core, the Vespara design captures the essence of a good time: a kaleidoscope of retro-inspired patterns, warped smiley faces, and electric hues that demand attention from across the room. Each can bursts with personality, using dynamic grids and vivid colors to create a sense of motion and energy that mirrors the spirit of the drinker. This is packaging that disrupts expectations—bold enough to stop you in your tracks and cool enough to spark a conversation before it’s even cracked open.
The solution marries playfulness with sophistication, delivering a design that’s both wildly fun and effortlessly premium. By pushing the boundaries of color and form, the Studio One Eighty’s design not only stands out on crowded shelves but also feels like a natural extension of the lifestyle Vespara embodies. This is more than a cocktail—it’s a statement piece for the modern socialite, ready to be enjoyed anywhere from casual hangouts to unforgettable parties.
Ultimately, Vespara’s packaging doesn’t just hold a drink; it captures the rush of a moment waiting to happen.
CREDIT
- Agency/Creative: Studio One Eighty
- Article Title: Studio One Eighty’s Packaging Design for Vespara: The Art of Standing Out
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Canada
- Agency/Creative City: Guelph
- Market Region: North America
- Project Deliverables: Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Identity, Brand Mark, Brand Strategy, Brand Tone of Voice, Branding, Copywriting, Creative Direction, Design, Graphic Design, Icon Design, Label Design, Logo Design, Packaging Design, Pattern Design, Poster Design, Product Naming, Street Art, Tone of Voice
- Format: Can
- Industry: Food/Beverage
- Keywords: canned cocktails, cocktail packaging, cocktail branding, retro branding, bold brand design, modern brand design
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Credits:
Design Studio: Studio One Eighty
