The packaging design for Mazarieuna pasta is a fusion of cultural heritage, nature, and modern aesthetics, aimed at connecting with consumers on both an emotional and visual level. The name “Mazarieuna,” meaning “Our Farms” in Arabic, emphasizes the product’s roots in natural, farm-fresh ingredients, and this theme is carried throughout the design.

A rich, earthy color palette, dominated by deep green, evokes nature, growth, and sustainability, creating an immediate connection to agriculture. The most striking feature of the design is the detailed illustration in the background, inspired by the iconic Babylon Gardens. These historical terraced gardens, known for their grandeur and connection to the ancient world, are used here as a metaphor for timelessness and the cultivation of quality ingredients. The illustration not only elevates the visual appeal of the packaging but also connects the product to a rich, ancient heritage of farming and craftsmanship. It suggests that the production of Mazarieuna pasta is steeped in a tradition that dates back centuries, where nature and human ingenuity have always worked together.

The logo is prominently displayed at the top of the package, with “Mazarieuna” written in both Arabic and English, reflecting the brand’s dual cultural appeal. The Arabic script reinforces a sense of authenticity and tradition, catering to its regional market, while the English name makes the product accessible to a global audience. This bilingual presentation highlights the brand’s inclusivity and international ambition.

In the center of the packaging, a transparent window reveals the pasta inside, which provides consumers with a clear and reassuring view of the product. This design choice fosters a sense of trust and transparency, as shoppers can immediately assess the quality and texture of the pasta before purchase. The product, crafted from durum wheat semolina, has a natural golden color, which is complemented by the earthy tones of the packaging.