Committed to delivering high-quality, trend-conscious apparel at reasonable prices, BOHEE offers a variety of product lines, including professional office wear, traditional-inspired fashion, and premium bespoke designs. The brand’s signature approach focuses on creating designs that enhance confidence, offering garments tailored to flatter the wearer’s figure. With an ambition to redefine office fashion, BOHEE emphasizes elegance, minimalism, and comfort in every piece.

Layơ Lab’s “Redefine Beauties’ Confidence” concept focuses on authentic expressions of beauty and individuality. Through clear messaging and captivating visuals, we emphasize how BOHEE’s fashion enhances a woman’s natural beauty. The brand’s essence is modern, feminine, and powerful, blending contemporary femininity with traditional Asian elegance, showcasing elegance, quality craftsmanship, and sophistication. We aim to position BOHEE as a high-class fashion brand, appealing to confident women who embrace both modernity and tradition.

For BOHEE’s rebranding, Layơ Lab focuses on creating a modern, global, and approachable identity. We start by modernizing the logotype, giving it a minimalist yet high-class look that communicates professionalism with a creative edge, making BOHEE more competitive in the market. To evoke a bold and feminine presence, we choose a high-contrast color palette featuring red, black, and beige. These colors embody femininity, strength, and modernity, drawing attention while representing the power and beauty of contemporary women.

The design features a clean and spacious layout that highlights elegance and straightforwardness. We incorporate the strong, accessible typeface Karrik, which enhances the brand’s modern and global appeal, allowing the focus to remain on the products instead of unnecessary graphics. We also develop beautiful and creative fashion photoshoots, ensuring consistency and power across BOHEE’s visual system. The images celebrate Asian women’s beauty while showcasing the fashion products, aiming to build brand awareness and instill confidence and pride in the target audience—women who aspire to feel more confident and beautiful every day.