Martin Star is one of the largest manufacturers. It was necessary to create a chips packaging redesign, but it was necessary to preserve the already existing concepts, one of which is the presence of a goose on the packages. We created the character of the goose, which was first drawn, then digitized and adapted to print requirements. Goose is a traveler, he likes to listen to music and have fun, this is what we wanted to show on the packaging. A total of four redesigns were implemented in binary sizes. As well as the printing files were prepared.
Martin Star” Company was founded in 2007 and started the realization of production and sale of sunflower seeds of “От Мартина” trademark. In the process of the production the packaging is made immediately after the roasting with the application of new technology, which gives an opportunity of maximal preserving all the health-improving properties of sunflower seeds and creating magnificent taste thus earning the high appreciation of our consumers.

The company has started to produce potato chips of various flavor since 2009. Primary product is used in the production of chips, and foreign up-to-date equipments are imported for its production. The chips are packaged hermetically, which gives us an opportunity to preserve its original taste, smell and quality.

Since 2010 “Martin Star” company has developed a new branch of production – production of canned food. This branch of “canning” art gives an opportunity to receive from various vegetables and especially fresh fruits, harvested from productive lands of Armenian Highland and Ararat Valley, all the possible summer goodness and to hand it to the consumer in the form of canned food.

Studying the growing needs of the population, in 2013, the company began producing a variety of fruit compotes and juices, which will join the consumer food products.

Chips sold in markets were usually sold in tins or scooped out of storefront glass bins and delivered by horse and wagon. Early potato chip bags were wax paper with the ends ironed or stapled together. At first, potato chips were packaged in barrels or tins, which left chips at the bottom stale and crumbled.

We’ve worked on multiple goose character designs, especially the appearence. What should he wear, in what color etc. Here is the stages, that the winner character has before our client decided which one to go with.