JustHuman is on a mission to connect people around the world—one story, one discovery at a time. They believe in the power of science and storytelling to bridge divides and foster a deeper understanding of what it means to be human. They don’t just want to tell stories; they want to create a global movement rooted in empathy, curiosity, and connection.

Numinous Agency built an identity that does exactly that. The logo is a bold mark of global connection—simple, modern, and impactful. It speaks to our shared experiences and reflects the idea that we are all part of something bigger. The typography is clean and approachable, designed to make everyone feel welcome—because that’s what JustHuman is about: inclusivity.

The color palette was crafted with intention. Vibrant, optimistic hues like “Global Warmth” and “Deep Current” are more than just colors—they’re a reflection of diversity, humanity, and hope. This is a brand that invites people in, makes them feel seen, and inspires them to engage.

But it’s not just about looks—it’s about voice. We created a brand voice that’s empathetic, curious, and authentic. Every message is designed to connect with people on a human level, whether they’re reading it online, seeing it on a billboard, or holding a piece of branded material. JustHuman is about making connections, and their voice makes sure those connections are real.

In the end, Numinous delivered a brand identity that’s bold, purposeful, and rooted in humanity. With this new identity, JustHuman is ready to inspire a global movement—one that celebrates our shared stories and reminds us that we’re all in this together.