Clarins, the iconic French beauty brand, has launched a digital travel retail experience created in partnership with Lonsdale to connect with next gen of China and APAC beauty consumers.

Currently located in Hainan’s Sanya Phoenix International Airport, the interactive popup introduces the ninth generation of Clarins’ cult favourite Double Serum to China’s new generation of beauty fans.

International branding and design consultancy Lonsdale partnered with Clarins to appeal to the increasingly sophisticated tastes of Asia’s Gen Z consumers, highlighting the serum’s efficacy but also aiming to redefine luxury beauty through technology, storytelling, and cultural relevance.

Lonsdale has reimagined the traditional pop-up model, infusing Clarins brand assets with modern, youthful aesthetics and combining them with interactive content and digital technology that will resonate with the tastes of a younger, tech-savvy demographic.

Emerging technologies have been integrated into the brand’s online and offline presence. By blending physical and digital realms, the retail experience incorporates avatars and interactive elements, ensuring that every touchpoint provides immersive, personalised, and memorable brand interactions.

The adaptable retail format will pop up in airports throughout APAC over the next few months, delivering a premium, localised experience in any setting.

Alexandre Callens, President, Global Travel Retail, Clarins, says: “Collaborating with Lonsdale has helped elevate Clarins’ iconic Double Serum retail experience into an immersive showcase platform that connects with the tech-savvy, luxury-driven APAC consumer. By blending our heritage with cutting-edge design and local insight, the Clarins brand is taking a bold leap forward, providing compelling animations and content for a younger, digitally driven audience.”

Nadia Romanis, Managing Director, Lonsdale Asia, says: “Clarins has been a beauty pioneer for 70 years, Lonsdale wanted to capture the brands’ commitment to innovation in this travel retail experience, introducing Clarins and its iconic Double Serum to Gen Z on their terms. Creating meaningful interactions within a luxury beauty brand environment.”