Overview
Eventure is an innovative virtual event platform designed to bring the realism of in-person interactions into the digital realm. By seamlessly mirroring real-life engagement, users can enjoy authentic networking opportunities, engage in meaningful conversations, and participate in captivating presentations and workshops. With a focus on delivering an immersive experience, Eventure redefines the possibilities of virtual events.

Eventure seeks to establish a visual identity that effectively communicates the immersive and interactive aspects of its virtual event platform, paving the way for a compelling and distinctive brand image in the digital space.

Etymology, Strategy & Archetype
The name Eventure is a clever combination of Event and Adventure. This combination encapsulates the essence of the platform, as it suggests that using Eventure is not just about attending an event, but embarking on an adventure. It implies that users can expect an exciting and dynamic experience, akin to embarking on a journey when participating in virtual events through the platform.

The brand strategy focuses on portraying Eventure as a cutting-edge platform that redefines the possibilities of virtual events. By emphasizing the seamless mirroring of real-life interactions and the delivery of authentic networking opportunities, the brand seeks to position itself as a leader in creating engaging and meaningful virtual experiences. The strategy aims to highlight Eventure’s commitment to providing users with an immersive and captivating environment, ultimately setting it apart in the virtual event landscape.

Eventure has chosen the Creator archetype to embody its core values of innovation, creativity, and pushing boundaries. This aligns with the brand’s commitment to redefining the virtual event experience and creating dynamic and transformative interactions.

Beyond The Screens
The concept Beyond The Screens encapsulates Eventure’s innovative approach to blurring the line between digital and physical barriers, ultimately fostering realistic interactions within the virtual event. By transcending the traditional constraints of digital platforms, Eventure aims to create an immersive environment where users can seamlessly engage with others as if they were in a physical setting.

Logo
The logo design for Eventure is the visual representation of the concept Beyond The Screens. The logo serves as the symbolic foundation for the forthcoming visual identity, encapsulating the essence of bringing in-person experiences to the digital realm.

The logomark of Eventure consists of three main elements: connection, interaction, and achievement. These are represented by three symbols, each corresponding to one of the stages of an online event.

1. Connection – Monitors: The most noticeable symbol is the merging of two monitors, symbolizing the connection aspect of online events.

2. Interaction – Speech bubbles: The negative space created by the monitors forms 2 speech bubbles, representing the conversations and interactions during the event.

3. Achievement – Flag: The perspective of 2 elements above also depicts advancement for they are heading toward and create an intersected shape resembling a flag – an imagery of the achievement gained after any adventure.

In combination, all of these elements merge to create an E monogram that stands out for all of Eventure’s values.

Master layout
The master layout of Eventure incorporates the screen symbol from the logo to serve as a versatile frame that can be utilized across various purposes while maintaining a distinct visual identity.

Visual identity system
Eventure’s visual identity conveys a sense of connectivity and digital interaction, reinforcing the platform’s core value of bringing realistic in-person experiences to the digital realm.